LAbash & EDL Logo Designs
Logo development for the 2014 National Landscape Architecture Student Conference (LABash). Conveys the conference theme of 'Naturally Designed', evolving an organic pattern into the rectilinear layout of Madison.
Refined concept sketch:
Processed in Illustrator, playing with the colors:
Refined sketch, with right side reflecting the city grid of downtown Madison:
After the conference was finished, I was approached by the Environmental Design Lab, a collective of urban planning & public health faculty within the UW who wanted a logo designed in the same vein as the LAbash leaf. Using a similar concept to 'naturally designed', I created this logo: